UNICRON HEAD BOOTH ATTENTION GRABBER SDCC 2019

This very large Transformer head was created for San Diego Comic Con 2019, as part of Hasbro's
monumental launch of the new Transformers Unicron figure.
This release announcement was extra special, as this new toy was Hasbro's largest Transformers figure of all time,
measuring over 27" tall. Unicron was first introduced in the 1986 animated film "The Transformers: The Movie",
once San Diego Comic-Con began, the display became a viral hit on the internet.
The display featured corrugated construction, real plastic hoses coming out of the bottom, a clear pedestal
giving the illusion of floating, and light-up, remote-controlled LED eyes.

MY CONTRIBUTION:
CONCEPT
| DESIGN | GRAPHIC DESIGN | ENGINEERING TECH PACK | BOM

The massive Unicron head could be seen from everywhere on the exhibit floor

The clear pedestal
giving the illusion of floating, and light up, remote-controlled LED eyes

The actual Unicron toy open and ready for destruction

Unicron in planet mode